Amplitude is a powerful analytics platform that helps businesses understand user behavior through detailed reports. Setting up custom reports allows you to tailor insights specifically to your goals. This guide walks beginners through the process of creating and customizing reports in Amplitude.

Getting Started with Amplitude

Before creating custom reports, ensure you have access to Amplitude and have integrated your app or website data. Log into your Amplitude account and familiarize yourself with the dashboard and data streams.

Creating a New Custom Report

To create a custom report, follow these steps:

  • Navigate to the Analysis tab in the main menu.
  • Select New Report.
  • Choose the type of report you want to create, such as Event Segmentation, Funnel, or Retention.

Configuring Your Report

Once you've selected the report type, customize it by selecting the relevant events, properties, and filters.

Selecting Events and Properties

Choose the specific events you want to analyze. For example, if tracking user sign-ups, select the Sign Up event. Add relevant properties such as Device Type or Location to refine your analysis.

Applying Filters

Filters help narrow down data to specific user segments or time frames. For example, filter by users from a particular country or during a specific date range.

Customizing Visualization

Amplitude offers various visualization options such as line charts, bar charts, and tables. Choose the visualization that best represents your data insights.

Saving and Sharing Your Report

After configuring your report, save it for future access. You can also share it with team members by generating shareable links or exporting the report as a CSV or PDF file.

Advanced Tips for Custom Reports

Leverage features like cohort analysis, event properties, and calculated metrics to deepen your insights. Experiment with different filters and visualizations to uncover valuable trends.

Conclusion

Setting up custom reports in Amplitude allows you to focus on the metrics that matter most to your business. With practice, you'll be able to create insightful dashboards that support data-driven decision-making.