Table of Contents
In today’s digital marketing landscape, efficiency is key. Automating the process of repurposing content from WordPress to Mailchimp can save time and ensure consistent communication with your audience. This integration recipe guides you through setting up an automated workflow using Make.com, formerly known as Integromat.
Prerequisites
- An active WordPress website with REST API enabled
- A Mailchimp account with an audience list
- A Make.com account
- API keys for WordPress and Mailchimp
Step 1: Generate API Keys
Start by obtaining your API keys. For WordPress, install a plugin like “REST API Authentication” if needed. For Mailchimp, navigate to your account > Extras > API keys and generate a new key.
Step 2: Create a Scenario in Make.com
Log in to Make.com and click on “Create a new scenario.” Search for the WordPress and Mailchimp modules to add them to your workflow.
Step 3: Set Up WordPress Module
Configure the WordPress module to watch for new posts. Enter your site URL and API key. Select the trigger “Watch Posts” to detect new content as it is published.
Step 4: Add a Filter (Optional)
If you want to filter specific posts (e.g., only posts with a certain category or tag), add a filter after the WordPress module to refine which posts trigger the automation.
Step 5: Configure Mailchimp Module
Set up the Mailchimp module to add or update a subscriber. Map the post title to the email subject or content, and use post metadata or custom fields for personalization. Authenticate using your Mailchimp API key.
Step 6: Map Data Fields
Ensure that the data from WordPress (such as post title, excerpt, URL) is correctly mapped to your Mailchimp campaign or subscriber fields. This enables personalized and relevant email content.
Step 7: Test and Activate
Run a test to verify that new posts in WordPress trigger the email automation in Mailchimp. Once confirmed, activate the scenario to enable continuous automation.
Benefits of This Automation
- Reduces manual effort in content sharing
- Ensures timely updates to your email list
- Maintains consistent branding and messaging
- Allows easy scaling of content distribution
By implementing this integration, you streamline your content marketing workflow, freeing up resources to focus on creating quality content and engaging with your audience.