Managing a consistent and efficient content workflow is essential for any successful publication. Combining tools like Make (formerly Integromat) and Trello can streamline your editorial process, ensuring deadlines are met and content quality is maintained.

Why Use Make and Trello for Content Management?

Make is an automation platform that connects different apps and services, automating repetitive tasks. Trello is a visual project management tool that helps organize content ideas, deadlines, and collaboration. Together, they create a powerful system for managing your editorial calendar.

Setting Up Your Editorial Workflow

Establishing a clear workflow involves defining stages such as idea generation, drafting, editing, approval, and publishing. Using Trello, you can create lists representing each stage and move cards as content progresses.

Creating Your Trello Boards

Start by creating a new board titled "Editorial Calendar." Add lists such as:

  • Ideas
  • In Progress
  • Editing
  • Ready to Publish
  • Published

Adding Content Cards

For each article or content piece, create a card in the "Ideas" list. Include details like titles, deadlines, assigned writers, and relevant links. As work advances, move cards through the lists.

Automating Your Workflow with Make

Make can automate notifications, status updates, and content publishing. For example, you can set up a scenario that triggers when a card moves to "Ready to Publish" to automatically schedule social media posts or notify team members.

Connecting Trello and Other Tools

Using Make, connect Trello with tools like WordPress, Google Calendar, or social media platforms. Automate tasks such as:

  • Creating WordPress drafts from Trello cards
  • Scheduling social media posts when content is published
  • Sending reminders for upcoming deadlines

Best Practices for a Smooth Workflow

To maximize efficiency, consider these tips:

  • Regularly review and update your Trello boards
  • Use labels and tags for easy filtering
  • Automate repetitive tasks with Make to save time
  • Encourage team collaboration and communication

Conclusion

Integrating Make and Trello creates a seamless, automated editorial workflow that enhances productivity and consistency. By organizing your content process visually and automating routine tasks, your team can focus more on creating quality content and less on managing logistics.