Table of Contents
Understanding how your mental health pages attract visitors is essential for improving content and reaching more individuals in need. Google Analytics offers powerful tools to measure organic traffic growth, helping you assess the effectiveness of your SEO strategies and content updates.
Setting Up Google Analytics for Your Mental Health Pages
Before tracking traffic, ensure that Google Analytics is properly installed on your website. Use the Global Site Tag (gtag.js) or Google Tag Manager to implement the tracking code across all pages, including your mental health content.
Verify that your mental health pages are correctly tagged and that data is being collected. You can do this by visiting the Real-Time report in Google Analytics and navigating to your pages.
Identifying Organic Traffic in Google Analytics
To measure organic traffic growth, focus on the source/medium report. Organic traffic is typically labeled as google / organic. Filtering your data by this source allows you to see how many visitors arrive from search engines.
Navigate to Acquisition > All Traffic > Source/Medium in Google Analytics. Use the search bar or add a secondary dimension to filter for google / organic.
Tracking Traffic Growth Over Time
Compare data across different time periods to identify growth trends. Use the date range selector in Google Analytics to set custom periods, such as the last month, quarter, or year.
Observe the number of sessions, users, and pageviews originating from organic search. An increase indicates growth in your mental health pages’ visibility and reach.
Using Goals and Conversions to Measure Engagement
Set up goals in Google Analytics to track specific actions, such as reading a certain article, signing up for a newsletter, or downloading resources. This helps measure not just traffic, but meaningful engagement.
Navigate to Admin > Goals > New Goal to create customized conversions related to your mental health content. Monitor how organic visitors complete these goals over time.
Analyzing Keyword Performance
Use Google Search Console integrated with Google Analytics to analyze which keywords drive organic traffic to your mental health pages. This insight allows you to optimize content for high-performing search terms.
Focus on keywords with increasing impressions and click-through rates, and update your content accordingly to improve rankings and attract more visitors.
Conclusion
Measuring organic traffic growth on your mental health pages using Google Analytics provides valuable insights into your content’s reach and effectiveness. Regularly review your data, optimize your SEO strategies, and track engagement to better serve your audience and promote mental well-being.