In today's digital landscape, understanding user behavior is crucial for optimizing website performance and user experience. FullStory offers powerful tools to segment users into custom audiences, enabling tech teams to target specific groups for analysis and improvements. This guide walks you through the process of creating custom audiences in FullStory step-by-step.

Prerequisites for Creating Custom Audiences

Before diving into audience creation, ensure you have:

  • An active FullStory account with admin or relevant permissions.
  • Properly integrated FullStory tracking code on your website or app.
  • Clear understanding of the user segments you want to analyze.

Accessing the Audiences Feature

Follow these steps to access the custom audiences feature:

  • Log in to your FullStory dashboard.
  • Navigate to the "Segments" tab in the main menu.
  • Select "Create New Segment" to begin defining a new audience.

Creating a New Custom Audience

Start by setting the criteria that define your audience:

Selecting User Attributes

Choose from various user attributes such as device type, location, browser, or custom properties you've set up:

  • Navigate to the "Attributes" section within the segment builder.
  • Select the desired attributes to filter users.
  • Combine multiple attributes for more precise segmentation.

Defining Behavioral Criteria

In addition to static attributes, you can filter users based on their behavior:

  • Number of sessions or page views.
  • Specific events or actions taken on your site.
  • Time spent on pages or sessions.

Refining and Saving Your Audience

Once you've set your criteria, review the audience preview to ensure accuracy:

  • Use the preview feature to see sample users fitting the criteria.
  • Adjust filters as needed for precision.
  • Give your segment a descriptive name for easy identification.

After finalizing, click "Save" to create your custom audience. You can now use this segment for targeted analysis or campaigns within FullStory.

Best Practices for Using Custom Audiences

To maximize the value of your custom audiences, consider these best practices:

  • Regularly update segments to reflect new user behaviors.
  • Combine multiple attributes for more granular insights.
  • Use segments to identify issues or opportunities specific to user groups.
  • Share relevant segments with team members for collaborative analysis.

Conclusion

Creating custom audiences in FullStory empowers your tech team to understand user behavior deeply and target specific groups for analysis and optimization. By following this step-by-step guide, you can leverage FullStory's segmentation capabilities to enhance your website's performance and user satisfaction.