Hotjar is a powerful tool for understanding user behavior on your website. Creating custom dashboards allows you to focus on the metrics that matter most to your business. This step-by-step guide will help you set up and customize Hotjar dashboards effectively.

Understanding Hotjar Dashboards

Hotjar dashboards provide visual insights into user interactions, including heatmaps, recordings, and feedback polls. Custom dashboards enable you to combine different data sources into one view, tailored to your specific goals.

Step 1: Log into Hotjar and Access Your Account

Begin by logging into your Hotjar account at hotjar.com. Navigate to your project or website where you want to create a custom dashboard.

Step 2: Navigate to the Dashboards Section

In the Hotjar dashboard, locate the 'Dashboards' tab on the main menu. Click on it to view existing dashboards or to create a new one.

Step 3: Create a New Dashboard

Click on the 'Create Dashboard' button. Enter a descriptive name for your dashboard, such as 'User Behavior Overview' or 'Conversion Metrics'.

Step 4: Add Widgets to Your Dashboard

Widgets are the building blocks of your dashboard. You can add various widgets such as heatmaps, recordings, funnels, or feedback polls. To add a widget:

  • Click on 'Add Widget'.
  • Select the type of widget you want to include.
  • Configure the widget by selecting specific pages, segments, or timeframes.
  • Click 'Save' to add it to your dashboard.

Step 5: Customize Widget Settings

Adjust each widget's settings to focus on the data relevant to your analysis. For example, set filters for specific user segments or time periods to get targeted insights.

Step 6: Arrange and Save Your Dashboard

Drag and drop widgets to organize your dashboard layout. Once satisfied, click 'Save' to finalize your custom dashboard. You can create multiple dashboards for different analysis purposes.

Step 7: Share and Export Your Dashboard

Hotjar allows you to share dashboards with team members or export data for reports. Use the sharing options to collaborate or include insights in presentations.

Tips for Effective Dashboard Creation

- Focus on key metrics that align with your business goals.

- Regularly update and refine your dashboards to reflect new priorities.

- Use segments to analyze specific user groups or behaviors.

Conclusion

Creating custom Hotjar dashboards empowers you to gain targeted insights into user behavior. Follow these steps to build dashboards that support your website optimization efforts and improve user experience.